Dania Lebovics is a Chartered Accountant who decided to put her
career on hold to stay home during her children's formative years.
Dania developed Baby
as a memory book over time, as a quick and easy way to gather and
record milestones in her children's lives. Dania lives in Toronto,
Ontario with her husband and three sons.
necessity is the mother of invention. And the mother of Baby
(you can call her Dania) had a need for a baby memory book. Dania
and her husband were keeping very detailed notes of their firstborn's
comings and goings (literally). They kept everything recorded in
the aptly named "Poopy Log". When the Poopy Log was bursting at
its seams, Dania went to the stores searching for a real baby book
in which to summarize her child's loftiest achievements and greatest
When Dania did not find anything that suited her needs, she turned
on her computer and created her own scrapbook of memories with spreadsheet
software. When friends saw the scrapbook, they asked for their own
copies. And then strangers starting ordering the book. It was great!
Now since Dania and hubby agreed that Dania would stay home with
the kids, this is where necessity #2 arose. Dania realized that
she might have a commercially viable product on her hands with the
increasingly popular Baby
So she printed 100,000 copies and they sold out immediately. Not!
Actually, a lot of hard work went into bringing Baby
to the public; getting people's opinions and refining the baby book,
learning about the publishing industry, mastering the fine art of
literary promotion and media interviews and making it appear as
though the home office were something other than a room in the basement.
Dania started with a moderate print run, and when that sold out,
she printed more. Now you can buy the 1st hardcover edition of Baby
in most major bookstores across North America and on-line at all
the popular sites.
This is how Dania really looks as interpreted by the little people
who matter most to her:
Dania's kids are now old enough to enjoy their personalized copies of
Kiddy Chronicles (they have
the predecessor to Baby
They really love reading about their first words, "Mom, what does
goo mean?", seeing the picture of their first haircut, "Mom, why
the bad doo?", and reviewing the details of their first birthday
parties, "Mom, how come Uncle Fester is sitting in my high chair?"
Thanks to the great comments and suggestions that Dania has received,
and continues to receive, from parents who use Baby
the book continues to evolve and improve to include almost anything
your average, and not so average parent, wants to keep.
So keep sending in your comments. Thanks to you parents, Baby
has grown up. And hopes to keep growing with the ever-changing needs
of babies and parents everywhere.